These questions were originally put to Mr Vanjoki by http://www.mobile-ent.biz

Everyone has been waiting for Nokia to ‘have another go’ at content. This year, with Music Store and N-Gage, you have done that. What’s changed? Why now?

It’s the net: it’s penetrating everything. There is no mobile internet; there’s just the internet. I think that over time the mobile industry will accept there are many possible business models – and that they are complementary just as they are in the wired internet. The individual operators will have to make their own decisions. But on a more general level, that’s the way the market is going.

This is a gamble. Is it fair to say Nokia is changing the fundamentals of its business? Will Nokia still be a phone manufacturer in five, ten years’ time?

There’s lots of mileage in the phone market, so we won’t be departing it. We will come to be seen as a computer company though – and that will extend us into services. Nokia was formed in 1965 and has always regenerated.
It’s in our DNA to seize the moment.