There will be five lectures and three assignments. Lectures will take place at 9.15 on Thursday mornings over the first six weeks of semester.
Module contents
wk 1 Introduction: The idea of business and the entrepreneur. The elements of an elevator pitch
wk 2 Customer lists
wk 3 Marketing and strategy: Intercept the strategic vector
wk 4 Writing week
wk 5 People and money
wk 6 Presentations of business plans and elevator pitches
There will be 3 Assignments
2. Product description / Strategic vector (40%)