What is a customer? A customer is someone who gives you money in exchange for products or services. How can you increase the amount of money customer send you?
- Get more customers
- Sell more of a range
- Wait for the customer to grow
- Make the product or service better
- Charge more
- Charge less
Sometimes, the end user is the customer, other times not. In the case of a theatre this is true. It is also true for a gallery or a shop and it is not the case very often for a farmer. It is important to understand the “value chain” that exists between the originator and the end user and where your role is in that “value chain”.
Assignment 1
No matter where you are in the development of your business a list of your customers can be a good way to understand the business and how to grow it. Sounds simple ! Write a spreadsheet list of your (potential and/or existing) customers. Looking at each customer describe how you may be able to increase sales to that customer.