Three ways of looking at your project

These assignments are intended to test and extend your design project idea and to lead to a well written design brief.

Having agreed the notional “title of the project” please create three powerpoint presentations:

  1. Users/customers                      (who)
  2. Technology/media                   (what)
  3. Time and place                        (where, when)

1. About the users/viewers/readers:

How many users are there?

What age are they?

What else do they use/read/view?

How did they manage without your new design?

What are they interested in?

What are they trying to achieve?

How many times per day will the user use the object?

etc

Are the users different from the customers?

A customer is someone who gives you money for something?

How much will your customer give you for solving this design problem?

Who else could solve the problem?

What will the customer get in return for his/her investment?

Etc

2. Technology/Media/Manufacture

What are the technical options for making/delivering your design?

Which option will make the most money?

Which option will cost the most to make/deliver?

What technology/media/manufacture does the competitor/alternative use?

3. Time and place

Where will your design entity be used?

At what time?

For how long?

How could you change the place that the entity is being used in?

How could you change the time that the entity is being used?

How could you extend the time that the entity is being used for?

Note: The ppt are design presentation in themselves. Here are some good ones from last year http://mariafrancesbreen.wordpress.com/category/design-proposal/

http://www.slideshare.net/tessajonson/tessas-pitch-presentation

http://lauramullan.wordpress.com/2010/11/16/3rd-way-of-looking/

http://www.foylearts.net/ahutton/mobile/?p=645

also see

http://www.slideshare.net/HowCoolBrandsStayHot/even-better-than-the-real-thing-joeri-van-den-bergh