The MDes major Project Design Proposal document should be concise (5 pages?) but include the following items: Rationale, scope, ambition and a plan of work. The plan of work can be presented as a separate item, for example a *.xls.

The Project Design Proposal could have a layout like this:

TITLE:

RATIONALE/AMBITION: Why are you interested in this project? What do you want to achieve by doing the project?

PROBLEM TO BE SOLVED: What aspect of the project is the central design challenge?

USERS/CUSTOMERS: This section will deal with the items we covered in the User/Customer presentations. How many users are there? What age are they? What else do they use/read/view? How did they manage without your new design? What are they interested in? What are they trying to achieve? How many times per day will the user use the object? etc

Are the users different from the customers? A customer is someone who gives you money for something? How much will your customer give you for solving this design problem? Who else could solve the problem? What will the customer get in return for his/her investment? Etc

TECHNOLOGY/MEDIA/MANUFACTURE: What are the technical options for making/delivering your design? Which option will make the most money? Which option will cost the most to make/deliver? What technology/media/manufacture does the competitor/alternative use?

TIME/PLACE: Where will your design entity be used? At what time? For how long? How could you change the place that the entity is being used in? How could you change the time that the entity is being used? How could you extend the time that the entity is being used for?

CONCLUSION: A snappy re-iteration of the title of the project, who it is for, what is the central design challenge.